Hello world,
From Dueñas, we’ve created a space where we can all truly be ourselves. A place to connect with authenticity and move away from the merely superficial, free from pressure or judgment. We’re inspired by the idea that sometimes, looking to the past helps us better understand the present and build a freer, more genuine future.
AN INVITATION TO BE YOURSELF
Rediscover your authenticity in a space where you write the rules.
The first step towards freedom is to be true to yourself.
We celebrate the freedom to be who we want to be, unbound by expectations or people around us who burden us with high demands. This is a space for the brave, for those who don’t care about “what others might say,” and who find in this place a good vibe to stay. Every story and every reflection here serves as a reminder that we can live life on our own terms.
We’re throwing it back to 2010 when blogs were our gathering spot. It was there we discovered that fashion doesn’t have to be about pleasing others, but about telling a story, about self-expression. Online, there was The Man Repeller, a blog that broke the rules, led by Leandra Medine Cohen, a New Yorker who stood out with her unique vision. She’s been an inspiration for building Our place.
During the pandemic, we realized just how important it is to disconnect from digital noise. The overwhelming flow of information affects us all, and amidst so much sadness and uncertainty, writing and creativity became our escape. That’s when the idea for this space was born: a haven for dreamers, for those who grew up with blogs, and for those who don’t think it’s all too cringe. Of course, the past has its place, but what matters most now is what lies ahead: the future.
Our first model, 084, embodies our most iconic idea: a bag that’s not just a bag but a statement of believing in the freedom to be who you want to be. Breaking the chains of the norm and erasing their marks from our skin—because we have the possibility, the power, and the confidence to feel free and express ourselves however we choose, letting the world know exactly where we stand. That’s Dueñas, and that’s how we want our blog to be.
If you share our vision and feel connected; if you believe that fashion is a form of expression, like our voices or gestures; or if you still have many dreams left to chase—we invite you to join our community and share a story that surely deserves to be told.
Will you travel with us?
At Dueñas we talk about...
REDEFINING OUR RHYTHMS
Digital tools offer many possibilities, but their excess can block creativity by generating anxiety and fostering comparisons. Disconnecting revitalizes originality, allowing us to reflect, connect ideas, and express authenticity without seeking perfection.
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FROM THE “MURSE” TO THE MASCULINE BAG
In the 70s, fashion accessories broke boundaries, challenging traditional ideas about identity. Although "new masculinities" tried to define what a man should be, fashion evolved to celebrate each person's authenticity over labels.
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FROM “ME” TO “WE”
The world is rapidly shifting towards a more collaborative and human-centered model, leaving behind rigid structures and individualism. Generation z is driving this change with adaptability, while fresh ideas emerge from unexpected blends where everyone has a voice. Experience no longer guarantees success, and learning from the young is essential.
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CHAOS, FASHION, ART AND MUSIC
To play with emotion, knowing that nothing has a definitive meaning, is the only thing that drives us to keep piecing this puzzle together. Experimental music, Björk, Paloma Peñarrubia, her entire team + Dueñas, are the clearest sign of the path we have chosen to take.
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