Hello world,
From Dueñas, we’ve created a space where we can all truly be ourselves. A place to connect with authenticity and move away from the merely superficial, free from pressure or judgment. We’re inspired by the idea that sometimes, looking to the past helps us better understand the present and build a freer, more genuine future.
AN INVITATION TO BE YOURSELF
Rediscover your authenticity in a space where you write the rules.
The first step towards freedom is to be true to yourself.
We celebrate the freedom to be who we want to be, unbound by expectations or people around us who burden us with high demands. This is a space for the brave, for those who don’t care about “what others might say,” and who find in this place a good vibe to stay. Every story and every reflection here serves as a reminder that we can live life on our own terms.
We’re throwing it back to 2010 when blogs were our gathering spot. It was there we discovered that fashion doesn’t have to be about pleasing others, but about telling a story, about self-expression. Online, there was The Man Repeller, a blog that broke the rules, led by Leandra Medine Cohen, a New Yorker who stood out with her unique vision. She’s been an inspiration for building Our place.
During the pandemic, we realized just how important it is to disconnect from digital noise. The overwhelming flow of information affects us all, and amidst so much sadness and uncertainty, writing and creativity became our escape. That’s when the idea for this space was born: a haven for dreamers, for those who grew up with blogs, and for those who don’t think it’s all too cringe. Of course, the past has its place, but what matters most now is what lies ahead: the future.
Our first model, 084, embodies our most iconic idea: a bag that’s not just a bag but a statement of believing in the freedom to be who you want to be. Breaking the chains of the norm and erasing their marks from our skin—because we have the possibility, the power, and the confidence to feel free and express ourselves however we choose, letting the world know exactly where we stand. That’s Dueñas, and that’s how we want our blog to be.
If you share our vision and feel connected; if you believe that fashion is a form of expression, like our voices or gestures; or if you still have many dreams left to chase—we invite you to join our community and share a story that surely deserves to be told.
Will you travel with us?
At Dueñas we talk about...
VISUAL SENSITIVITY
Javi Rico transforms the everyday into art through his visual sensitivity and meticulous attention to detail. His photography balances technique and emotion, showing that true magic lies in observation. At Dueñas, we share this vision: valuing the small moments.
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A SUNDAY OF EMOTIONAL HANGOVER
We celebrate our first anniversary with gratitude and excitement, reaffirming that we don’t just sell products—we create authentic experiences. Along the way, we have faced fears, learned, and understood that good vibes cannot be copied, they are generated. Our event was the culmination of effort, passion, and community, leaving an emotional hangover filled with pride. Thank you for being part of this journey.
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BREAKING MYTHS AND LABELS
At Dueñas, we’ve always sought more than just collaborations; we want real connections with people who feel fashion the way we do. This first year has shown us that authenticity is what truly matters, and that our community, regardless of gender, values fashion as an attitude. Thank you for being part of this journey, for every bit of support, and for continuing to grow with us.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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ODE TO OUR TRADITIONS
Dueñas celebrates the cultural richness of Spain by blending tradition and modernity in its designs, honoring its roots while embracing the future. The brand inspires authenticity and freedom, paying tribute to those who overcame the fear of being themselves. Each product is a bridge between the past and the future, reflecting evolution and cultural narrative.
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YOUR CODE, YOUR LAW
The evolution of our style reflects internal changes: before, colors expressed emotions; now, we seek comfort and simplicity. Trusted basics and a minimalist wardrobe allow us to face challenges with true attitude and elegance, based on confidence and authenticity. What matters is not the color, but how it makes us feel.
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THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
A year ago, Dueñas was just a dream; today, it’s a growing project driven by those who believe in us. We are committed to quality and learning, moving forward with passion and balance toward a sustainable future. Dueñas is for dreamers with their feet on the ground, and 2025 holds great promise.
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DUEÑAS IS BALANCE
Dueñas was born from a reflection on solitude in a massified society and the emptiness in the frantic pace of fashion, aiming to reclaim its essence and meaning. We strive for durable pieces, created with mutual admiration, balance, and a passion to transform the industry.
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