We celebrate the freedom to be who we want to be, unbound by expectations or people around us who burden us with high demands. This is a space for the brave, for those who don’t care about “what others might say,” and who find in this place a good vibe to stay. Every story and every reflection here serves as a reminder that we can live life on our own terms.

We’re throwing it back to 2010 when blogs were our gathering spot. It was there we discovered that fashion doesn’t have to be about pleasing others, but about telling a story, about self-expression. Online, there was The Man Repeller, a blog that broke the rules, led by Leandra Medine Cohen, a New Yorker who stood out with her unique vision. She’s been an inspiration for building Our place.

During the pandemic, we realized just how important it is to disconnect from digital noise. The overwhelming flow of information affects us all, and amidst so much sadness and uncertainty, writing and creativity became our escape. That’s when the idea for this space was born: a haven for dreamers, for those who grew up with blogs, and for those who don’t think it’s all too cringe. Of course, the past has its place, but what matters most now is what lies ahead: the future.

Our first model, 084, embodies our most iconic idea: a bag that’s not just a bag but a statement of believing in the freedom to be who you want to be. Breaking the chains of the norm and erasing their marks from our skin—because we have the possibility, the power, and the confidence to feel free and express ourselves however we choose, letting the world know exactly where we stand. That’s Dueñas, and that’s how we want our blog to be.

If you share our vision and feel connected; if you believe that fashion is a form of expression, like our voices or gestures; or if you still have many dreams left to chase—we invite you to join our community and share a story that surely deserves to be told.

Will you travel with us?