Hello World,
We remain nostalgic, and we couldn't be more thrilled to start with Björk, the Icelandic artist renowned for her distinctive and unique voice across all her artistic endeavors. After going through tough times, you realize that living with emotion is the only way to do it, and in that process, music becomes an essential refuge. This is something Paloma Peñarrubia, a composer for film, advertising, and the arts, deeply understood when she proposed a very special collaboration that fully aligned with our vision. For us, it meant so much more—we had to design her styling by blending the team's collective vision while preserving the artist's essence.
CHAOS, FASHION, ART AND MUSIC
The perfect fusion for art lovers
Paloma, María and Cristina
As fans of art in all its forms—performances, experimental music, and visual arts—we knew Dueñas had to be at the Seville Film Festival, alongside Paloma, María, and Cristina. And what better way to do it than through a tribute to Björk, an artist who embodies everything we admire: creative freedom, innovation, raw emotion, and the ongoing struggle with changing consumption patterns.
Fashion has always been our language, our way of expressing ourselves to the world, and this time was no different. Through styling, we managed to convey the values of our brand: handmade garments, designed by us, inspired by craftsmanship and the essence of local traditions. We let ourselves be guided by playfulness and spontaneity, allowing us to connect with emotions. The design of the garments evoked the darkness of the night, paying homage to that intimate and mysterious space where true inspiration emerges. Each texture reflected the contrast between light and dark. The light came from our Dueñas 084 bag in ivory white, a detail that balanced the entire ensemble and symbolized that spark of clarity that always appears amidst the darkness.
This project is a manifesto of our creative philosophy: play will always be our signature. We believe play is the way to break the rules, to explore fearlessly, and to discover new emotions. At Dueñas, we are always searching for forms that leave a mark, that go beyond the moment and transform into beautiful memories.
Serving girls, thank you and endless thanks to Paloma, María, and Cristina.
Thus, every piece of this puzzle came together perfectly. In every detail, we captured the connection between fashion, music, and art.
At Dueñas we talk about...
DUEÑAS OF THE TRANSITION I
Being a millennial means living under the pressure to have everything figured out, even when the fear of failure holds us back.At 34, Claudia chose to leave a stable but empty life to reconnect with herself.
Her story shows that starting over is also moving forward, even without certainty.Being a “Dueña” means daring to choose a life that truly reflects who you are.
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IF LIFE GIVES YOU MEMES, THERE’S A BRAND
Recibimos nuestro primer meme: compararon el bolso 084 marrón con un zurrón en un photocall y nos reímos a gusto.Lo vimos como un guiño a nuestras raíces: rescatar lo mejor del pasado y traerlo al presente, con alma de montaña.Emprender también es saber reírse de una misma; la actitud lo cambia todo y hasta una broma deja lección.
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PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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