Hello World,
We remain nostalgic, and we couldn't be more thrilled to start with Björk, the Icelandic artist renowned for her distinctive and unique voice across all her artistic endeavors. After going through tough times, you realize that living with emotion is the only way to do it, and in that process, music becomes an essential refuge. This is something Paloma Peñarrubia, a composer for film, advertising, and the arts, deeply understood when she proposed a very special collaboration that fully aligned with our vision. For us, it meant so much more—we had to design her styling by blending the team's collective vision while preserving the artist's essence.
CHAOS, FASHION, ART AND MUSIC
The perfect fusion for art lovers
Paloma, María and Cristina
As fans of art in all its forms—performances, experimental music, and visual arts—we knew Dueñas had to be at the Seville Film Festival, alongside Paloma, María, and Cristina. And what better way to do it than through a tribute to Björk, an artist who embodies everything we admire: creative freedom, innovation, raw emotion, and the ongoing struggle with changing consumption patterns.
Fashion has always been our language, our way of expressing ourselves to the world, and this time was no different. Through styling, we managed to convey the values of our brand: handmade garments, designed by us, inspired by craftsmanship and the essence of local traditions. We let ourselves be guided by playfulness and spontaneity, allowing us to connect with emotions. The design of the garments evoked the darkness of the night, paying homage to that intimate and mysterious space where true inspiration emerges. Each texture reflected the contrast between light and dark. The light came from our Dueñas 084 bag in ivory white, a detail that balanced the entire ensemble and symbolized that spark of clarity that always appears amidst the darkness.
This project is a manifesto of our creative philosophy: play will always be our signature. We believe play is the way to break the rules, to explore fearlessly, and to discover new emotions. At Dueñas, we are always searching for forms that leave a mark, that go beyond the moment and transform into beautiful memories.
Serving girls, thank you and endless thanks to Paloma, María, and Cristina.
Thus, every piece of this puzzle came together perfectly. In every detail, we captured the connection between fashion, music, and art.
At Dueñas we talk about...
YOUR CODE, YOUR LAW
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THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
A year ago, Dueñas was just a dream; today, it’s a growing project driven by those who believe in us. We are committed to quality and learning, moving forward with passion and balance toward a sustainable future. Dueñas is for dreamers with their feet on the ground, and 2025 holds great promise.
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DUEÑAS IS BALANCE
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In the 70s, fashion accessories broke boundaries, challenging traditional ideas about identity. Although "new masculinities" tried to define what a man should be, fashion evolved to celebrate each person's authenticity over labels.
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FROM “ME” TO “WE”
The world is rapidly shifting towards a more collaborative and human-centered model, leaving behind rigid structures and individualism. Generation z is driving this change with adaptability, while fresh ideas emerge from unexpected blends where everyone has a voice. Experience no longer guarantees success, and learning from the young is essential.
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AN INVITATION TO BE YOURSELF
At Dueñas, we celebrate the freedom to be authentic and express what we carry inside. Our blog is a refuge for dreamers who see fashion as a way to tell unique stories. Here, the essential thing is to connect with the essence, look to the past as inspiration and build a more sincere future together. Join our community and let your voice and style speak for you.
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