Hello World,
We remain nostalgic, and we couldn't be more thrilled to start with Björk, the Icelandic artist renowned for her distinctive and unique voice across all her artistic endeavors. After going through tough times, you realize that living with emotion is the only way to do it, and in that process, music becomes an essential refuge. This is something Paloma Peñarrubia, a composer for film, advertising, and the arts, deeply understood when she proposed a very special collaboration that fully aligned with our vision. For us, it meant so much more—we had to design her styling by blending the team's collective vision while preserving the artist's essence.
CHAOS, FASHION, ART AND MUSIC
The perfect fusion for art lovers
Paloma, María and Cristina
As fans of art in all its forms—performances, experimental music, and visual arts—we knew Dueñas had to be at the Seville Film Festival, alongside Paloma, María, and Cristina. And what better way to do it than through a tribute to Björk, an artist who embodies everything we admire: creative freedom, innovation, raw emotion, and the ongoing struggle with changing consumption patterns.
Fashion has always been our language, our way of expressing ourselves to the world, and this time was no different. Through styling, we managed to convey the values of our brand: handmade garments, designed by us, inspired by craftsmanship and the essence of local traditions. We let ourselves be guided by playfulness and spontaneity, allowing us to connect with emotions. The design of the garments evoked the darkness of the night, paying homage to that intimate and mysterious space where true inspiration emerges. Each texture reflected the contrast between light and dark. The light came from our Dueñas 084 bag in ivory white, a detail that balanced the entire ensemble and symbolized that spark of clarity that always appears amidst the darkness.
This project is a manifesto of our creative philosophy: play will always be our signature. We believe play is the way to break the rules, to explore fearlessly, and to discover new emotions. At Dueñas, we are always searching for forms that leave a mark, that go beyond the moment and transform into beautiful memories.
Serving girls, thank you and endless thanks to Paloma, María, and Cristina.
Thus, every piece of this puzzle came together perfectly. In every detail, we captured the connection between fashion, music, and art.
At Dueñas we talk about...
VISUAL SENSITIVITY
Javi Rico transforms the everyday into art through his visual sensitivity and meticulous attention to detail. His photography balances technique and emotion, showing that true magic lies in observation. At Dueñas, we share this vision: valuing the small moments.
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A SUNDAY OF EMOTIONAL HANGOVER
We celebrate our first anniversary with gratitude and excitement, reaffirming that we don’t just sell products—we create authentic experiences. Along the way, we have faced fears, learned, and understood that good vibes cannot be copied, they are generated. Our event was the culmination of effort, passion, and community, leaving an emotional hangover filled with pride. Thank you for being part of this journey.
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BREAKING MYTHS AND LABELS
At Dueñas, we’ve always sought more than just collaborations; we want real connections with people who feel fashion the way we do. This first year has shown us that authenticity is what truly matters, and that our community, regardless of gender, values fashion as an attitude. Thank you for being part of this journey, for every bit of support, and for continuing to grow with us.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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ODE TO OUR TRADITIONS
Dueñas celebrates the cultural richness of Spain by blending tradition and modernity in its designs, honoring its roots while embracing the future. The brand inspires authenticity and freedom, paying tribute to those who overcame the fear of being themselves. Each product is a bridge between the past and the future, reflecting evolution and cultural narrative.
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YOUR CODE, YOUR LAW
The evolution of our style reflects internal changes: before, colors expressed emotions; now, we seek comfort and simplicity. Trusted basics and a minimalist wardrobe allow us to face challenges with true attitude and elegance, based on confidence and authenticity. What matters is not the color, but how it makes us feel.
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THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
A year ago, Dueñas was just a dream; today, it’s a growing project driven by those who believe in us. We are committed to quality and learning, moving forward with passion and balance toward a sustainable future. Dueñas is for dreamers with their feet on the ground, and 2025 holds great promise.
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DUEÑAS IS BALANCE
Dueñas was born from a reflection on solitude in a massified society and the emptiness in the frantic pace of fashion, aiming to reclaim its essence and meaning. We strive for durable pieces, created with mutual admiration, balance, and a passion to transform the industry.
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