We are witnessing unusual alliances between sectors, something unthinkable just a few years ago. Millennials, who have lived through this change, have experienced what we call the “impostor syndrome.” While professions evolved, the mindset remained anchored in old structures. Generation Z has entered the workforce knowing it has come to change the norm, and its ability to adapt has been greater. Fresh ideas, innovation, and creative solutions emerge from unexpected combinations when everyone has a voice to propose, share, and offer a new vision.

Success is no longer solely dependent on those at the top. While experience is important, it doesn’t always guarantee being right. Young people are teaching us more and more, and it’s vital to learn from them without losing sight of their perspective. What worked yesterday no longer works today. Ruthless competition, extreme individualism, and the belief that success is achieved at any cost are no longer valid. Now, more than ever, one idea resonates strongly: the “we” is here to stay. This shift is not just a new way of working; it’s a more human way of connecting, creating, and living.

From Individual Competition to Collaboration

In the past, winning meant standing out at any cost. However, we now understand that those attitudes, often tedious, were merely insecurity disguised as toughness. If we want to move forward, it’s logical that we must change. Life should be approached with humor, but with humor that includes everyone. We can no longer accept the “it’s always been done this way” mindset, because change is here to stay. The “we” is the key to building a more inclusive, collaborative, and conscious society.

Are you ready to be part of the change?

At Dueñas, we understand that this change goes beyond traditional sectors. We believe that the transformation toward a more inclusive and conscious model is not just desired but necessary.

We invite you to join us. The future of fashion is for everyone!