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SHOP BRAND WE ARE OUR PLACE
FROM THE "MURSE" TO THE MASCULINE BAG
The evolution of the accessory
Hello world,

In a constantly evolving world, it’s essential to reflect on how fashion can serve as a mirror of our diversity. We’re talking about a binary system of sex and gender that, while historically significant, fails to encompass the richness of identities that exist today. This perspective can be harmful to those who don’t fit within these categories, as it imposes rigid norms on how we should be and behave. It’s time to open our minds and celebrate diversity in all its forms.

Our friend Carlos Bueno García invites you to reflect on this cultural connection to fashion.

We could simplify the evolution of such a characteristic accessory of the 1970s, an object often shrouded in ambiguity regarding the sexual orientation of its wearer. Back then, the prototype of a heterosexual man was well-defined, yet many sought to join a community swept up by trends arriving from other corners of the world. The ethical divide emerged with the concept of new masculinities—those who believed that being a man meant drawing boundaries and making limits clear. This is where fashion stepped in, and fortunately, more and more creators are striving to unify perspectives when shaping new movements, perhaps focusing more on the individual essence of the human being rather than the characterization of gender.

I call them artists because, with their creativity, they have turned a basic necessity into an art form. To understand this, we must recognize that art is anything capable of evoking a feeling or emotion in the observer. No one escapes the personal scrutiny we perform whenever we encounter any surface that reflects our image. If there’s one thing that unites us all, it’s that we cannot escape opinions, whether our own or those of others. Perhaps we should continue supporting those who fight to tear down walls and borders between genders, but it will mean nothing if we keep wounding ourselves with the barbed wire of our own conscience.

This article reflects the personal opinion of its author. If you agree with these words, it will be a delightful coincidence; if you don’t share this view, it has been a pleasure to have you read them.

At Dueñas, we invite you to explore your own connection with fashion and celebrate diversity in all its forms.




At Dueñas we talk about...
FROM “ME” TO “WE”
The world is rapidly shifting towards a more collaborative and human-centered model, leaving behind rigid structures and individualism. Generation z is driving this change with adaptability, while fresh ideas emerge from unexpected blends where everyone has a voice. Experience no longer guarantees success, and learning from the young is essential.
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CHAOS, FASHION, ART AND MUSIC
To play with emotion, knowing that nothing has a definitive meaning, is the only thing that drives us to keep piecing this puzzle together. Experimental music, Björk, Paloma Peñarrubia, her entire team + Dueñas, are the clearest sign of the path we have chosen to take.
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AN INVITATION TO BE YOURSELF
At Dueñas, we celebrate the freedom to be authentic and express what we carry inside. Our blog is a refuge for dreamers who see fashion as a way to tell unique stories. Here, the essential thing is to connect with the essence, look to the past as inspiration and build a more sincere future together. Join our community and let your voice and style speak for you.
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