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SHOP BRAND WE ARE OUR PLACE
WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
Lessons, setbacks, and what truly matters in 2025
We’ve spent days thinking about how to say goodbye to 2024, but the truth is, we’re not great at farewells or end-of-year reflections. We prefer to live in the present, though sometimes our ambition carries us away, and we don’t always follow the conventional rhythm.
A year ago, Dueñas was our best-kept secret, something we wanted to shout to the world. Today, we’re thrilled to share it and to see how this project, which is just beginning to spread its wings, has evolved.

From the beginning, our goal has always been to learn from everyone. If at any point we asked for your opinion about the brand, we want you to know how much we admire you! Every comment, every piece of feedback has been a true gift. This fascinating world of influencers has been incredible, and seeing how they join our story because they like what we do has been such an enriching experience. The best part? There’s still so much more to come.

When you start a project, the inevitable question always comes up: “But are you selling?” And yes, of course, selling is part of the journey. But to be honest, we’re still in a stage of growth and learning. We haven’t sold as much as we’d like, but every step brings us closer to our goals. We knew that manufacturing in Spain would come at a cost, and while not everyone values it, we hold no grudges. We keep listening to feedback and building a brand together that we are confident is part of a better future.

If there’s one thing that defines us, it’s our love for photo shoots. We deeply appreciate the sensitivity of those behind the camera and the models who help us tell a story far beyond a simple image.

We always talk about balance: looking back with gratitude, living the present with passion, and working toward a future full of possibilities. We love challenges, and we’re kicking off 2025 with a collaboration that’s as exciting as it is unexpected.

As we always say, Dueñas is for those who have their heads in the clouds but their feet firmly on the ground. We’d love to know what you think about our journey so far. Thank you for being part of this adventure! Together, we’ll keep dreaming and creating a bright future.




At Dueñas we talk about...
PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision. Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
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ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals. Because leaving doesn't mean forgetting… it means learning to love it even more.
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