Free shipping to Peninsula

Your cart is empty.
0  products
TOTAL Taxes included
SHOP BRAND WE ARE OUR PLACE
WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
Lessons, setbacks, and what truly matters in 2025
We’ve spent days thinking about how to say goodbye to 2024, but the truth is, we’re not great at farewells or end-of-year reflections. We prefer to live in the present, though sometimes our ambition carries us away, and we don’t always follow the conventional rhythm.
A year ago, Dueñas was our best-kept secret, something we wanted to shout to the world. Today, we’re thrilled to share it and to see how this project, which is just beginning to spread its wings, has evolved.

From the beginning, our goal has always been to learn from everyone. If at any point we asked for your opinion about the brand, we want you to know how much we admire you! Every comment, every piece of feedback has been a true gift. This fascinating world of influencers has been incredible, and seeing how they join our story because they like what we do has been such an enriching experience. The best part? There’s still so much more to come.

When you start a project, the inevitable question always comes up: “But are you selling?” And yes, of course, selling is part of the journey. But to be honest, we’re still in a stage of growth and learning. We haven’t sold as much as we’d like, but every step brings us closer to our goals. We knew that manufacturing in Spain would come at a cost, and while not everyone values it, we hold no grudges. We keep listening to feedback and building a brand together that we are confident is part of a better future.

If there’s one thing that defines us, it’s our love for photo shoots. We deeply appreciate the sensitivity of those behind the camera and the models who help us tell a story far beyond a simple image.

We always talk about balance: looking back with gratitude, living the present with passion, and working toward a future full of possibilities. We love challenges, and we’re kicking off 2025 with a collaboration that’s as exciting as it is unexpected.

As we always say, Dueñas is for those who have their heads in the clouds but their feet firmly on the ground. We’d love to know what you think about our journey so far. Thank you for being part of this adventure! Together, we’ll keep dreaming and creating a bright future.




At Dueñas we talk about...
DUEÑAS IS BALANCE
Dueñas was born from a reflection on solitude in a massified society and the emptiness in the frantic pace of fashion, aiming to reclaim its essence and meaning. We strive for durable pieces, created with mutual admiration, balance, and a passion to transform the industry.
read more
REDEFINING OUR RHYTHMS
Digital tools offer many possibilities, but their excess can block creativity by generating anxiety and fostering comparisons. Disconnecting revitalizes originality, allowing us to reflect, connect ideas, and express authenticity without seeking perfection.
read more
FROM THE “MURSE” TO THE MASCULINE BAG
In the 70s, fashion accessories broke boundaries, challenging traditional ideas about identity. Although "new masculinities" tried to define what a man should be, fashion evolved to celebrate each person's authenticity over labels.
read more
FROM “ME” TO “WE”
The world is rapidly shifting towards a more collaborative and human-centered model, leaving behind rigid structures and individualism. Generation z is driving this change with adaptability, while fresh ideas emerge from unexpected blends where everyone has a voice. Experience no longer guarantees success, and learning from the young is essential.
read more
CHAOS, FASHION, ART AND MUSIC
To play with emotion, knowing that nothing has a definitive meaning, is the only thing that drives us to keep piecing this puzzle together. Experimental music, Björk, Paloma Peñarrubia, her entire team + Dueñas, are the clearest sign of the path we have chosen to take.
read more
AN INVITATION TO BE YOURSELF
At Dueñas, we celebrate the freedom to be authentic and express what we carry inside. Our blog is a refuge for dreamers who see fashion as a way to tell unique stories. Here, the essential thing is to connect with the essence, look to the past as inspiration and build a more sincere future together. Join our community and let your voice and style speak for you.
read more
We use our own and third-party cookies for analytical purposes and to show you advertising related to your preferences based on your browsing habits and profile. You can configure or reject cookies by clicking on "Cookie Settings". You can also accept all cookies by clicking the "Accept All Cookies" button. For more information, visit our Cookie Policy.
Privacy Preference Center
When you visit any website, it may store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences, or your device and is mostly used to make the site work as you expect it to. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow us to use certain cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.
Cookie policy

Allow All
Manage Consent Preferences
Strictly Necessary Cookies (Always Active)
These cookies are necessary for the Platform to function and cannot be switched off in our systems. They are usually set to respond to actions made by you to receive services, such as setting your privacy preferences, logging in to the site, or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the Platform will not work.
Functionality Cookies
These cookies allow the Platform to offer better functionality and personalization. They may be established by us or by third parties whose services we have added to our pages. If you do not allow these cookies some of our services will not function correctly.
Performance Cookies
These cookies allow us to count visits and sources of circulation in order to measure and improve the performance of our site. It helps us know which pages are the most or least popular, and see how many people visit the site. All information collected by these cookies is aggregated and, therefore, anonymous. If you do not allow these cookies we will not know when you visited our site, and therefore we will not be able to know when you visited it.
Targeted Cookies
These cookies may be set throughout our site by our advertising partners. These businesses may use them to build a profile of your interests and show you relevant adverts on other sites. They do not store personal information directly, but are based on uniquely identifying your browser and internet access device. If you do not allow these cookies, you will experience less targeted advertising.
Confirm My Preferences
whatsapp