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SHOP BRAND WE ARE OUR PLACE
YOUR CODE, YOUR LAW
Dressing however you want is pure ecstasy
Are we getting older? We've always been lovers of colors; each shade was like a reflection of our mood. Before, when times got tough, we sought refuge in black and neutrals, looking for calm amidst the storm. But now, those same colors dominate our wardrobe, and interestingly, they have little to do with how we feel. We're in a good moment, though not the best. After all, there's always room for things to get better—or, who knows, worse. What truly matters to us is the attitude with which we face whatever comes our way.

Our best moment has always been that instant of getting dressed, but it’s undeniable that some things have changed. Before, colors were a silent scream of our emotions; now, we seek comfort, which has nothing to do with monotony. Life is a journey of constant evolution, and our style is no exception. Maybe it’s just a phase, but believe us, finding that “feed” that makes you happy and filling your wardrobe with trusted basics is almost orgasmic. Imagine having fewer clothes than space in your closet; pieces that let you pack a suitcase in half an hour to escape to the end of the world. That simplicity brings peace and helps us take things less seriously, face challenges that once seemed insurmountable, and let go of the anxiety about the future and what others might think.

Neutral colors have always been synonymous with elegance, but from our perspective, that notion is becoming obsolete. True elegance lies in attitude, in the confidence of doing what you truly want without bothering anyone. Surround yourself with people who share your vision, because at the end of the day, we are a reflection of those we choose to have by our side.

If anyone has followed us from the beginning, they might think we are two highly reflective, calm, and homely girls. But the truth is, we’re not. We enjoy solitude just as much as a good afternoon of drinks, for the feeling it leaves us. If an afternoon of drinks leaves us with a bittersweet feeling, we cut it off immediately. The body knows.

Color will always be our driving force, but reducing your wardrobe, creating trusted basics, and knowing when to let go are decisions that can change your life. Finding what truly matters to you is an act of rebellion. We refuse to stay in this brewing storm of mistrust; we move past all of that and create what helps us move forward. Nobody says we’re saying goodbye to the vibrant colors we’ve always loved.




At Dueñas we talk about...
THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
A year ago, Dueñas was just a dream; today, it’s a growing project driven by those who believe in us. We are committed to quality and learning, moving forward with passion and balance toward a sustainable future. Dueñas is for dreamers with their feet on the ground, and 2025 holds great promise.
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DUEÑAS IS BALANCE
Dueñas was born from a reflection on solitude in a massified society and the emptiness in the frantic pace of fashion, aiming to reclaim its essence and meaning. We strive for durable pieces, created with mutual admiration, balance, and a passion to transform the industry.
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REDEFINING OUR RHYTHMS
Digital tools offer many possibilities, but their excess can block creativity by generating anxiety and fostering comparisons. Disconnecting revitalizes originality, allowing us to reflect, connect ideas, and express authenticity without seeking perfection.
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FROM THE “MURSE” TO THE MASCULINE BAG
In the 70s, fashion accessories broke boundaries, challenging traditional ideas about identity. Although "new masculinities" tried to define what a man should be, fashion evolved to celebrate each person's authenticity over labels.
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FROM “ME” TO “WE”
The world is rapidly shifting towards a more collaborative and human-centered model, leaving behind rigid structures and individualism. Generation z is driving this change with adaptability, while fresh ideas emerge from unexpected blends where everyone has a voice. Experience no longer guarantees success, and learning from the young is essential.
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CHAOS, FASHION, ART AND MUSIC
To play with emotion, knowing that nothing has a definitive meaning, is the only thing that drives us to keep piecing this puzzle together. Experimental music, Björk, Paloma Peñarrubia, her entire team + Dueñas, are the clearest sign of the path we have chosen to take.
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AN INVITATION TO BE YOURSELF
At Dueñas, we celebrate the freedom to be authentic and express what we carry inside. Our blog is a refuge for dreamers who see fashion as a way to tell unique stories. Here, the essential thing is to connect with the essence, look to the past as inspiration and build a more sincere future together. Join our community and let your voice and style speak for you.
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