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SHOP BRAND WE ARE OUR PLACE
BREAKING MYTHS AND LABELS
A year of authenticity: the best is yet to come
From the beginning, at Dueñas, we’ve invested in creators who truly connect with what we do. We’re not looking for influencers who just pose with our bags; we want them to feel fashion as an expression of identity, to live our values, and convey them naturally.

We know that the key lies in consistency: when the relationship is genuine, the message feels real. That’s why our collaborations are not one-off, but part of a long-term bond based on trust and a shared passion for fashion.

In a world saturated with content, the difference lies in how we tell our story. And, above all, that the story is real.

Thanks to this mindset, in our first year we’ve built an amazing community that continues to grow day by day. We’ve always aimed to inspire people to express who they are through fashion. And it all starts with something simple yet powerful: trust.

This year has surprised us in many ways, but one of the most unexpected has been the incredible support we’ve received from the male audience. At Dueñas, we’ve never believed in gender labels; for us, fashion is about attitude. If you dare to be yourself, you’re in the right place. And our followers, both men and women, have shown that fashion has no gender but is for those who carry the flag of authenticity.

This journey has not just been ours, but everyone who follows us. The importance of supporting each other has allowed us to keep going, and we know that without you, none of this would be possible. To those who are already part of this family, thank you! And to those who follow us from the shadows, those who haven’t yet joined but have us on their radar, we see you and we’re grateful. This blog is for all of you. Every like, every comment, every gesture has been vital in helping us grow.

A Year Full of Love

This February 14th, we celebrate our first year with so much love. It’s not just any love; it’s a love that has grown and evolved thanks to you: those who’ve trusted in Dueñas, those who support us every day, and those about to join us. Let’s keep breaking labels, making connections, and growing together! Because this is just the beginning.

 




At Dueñas we talk about...
DRESS HOWEVER YOU WANT
Fashion is a form of expression, not a rule to follow. At Dueñas, we embrace authenticity and freedom, designing versatile accessories that break labels. Your style should reflect who you are, without fear of trends or imposed norms. Owning your style means owning yourself.
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SPEAK WELL OR BAD?
Dueñas is a unique scent that blends tradition and modernity, with notes of Malaga biznaga, Calanda peach, and leather. More than just a perfume, it’s an experience that connects with roots and awakens memories.
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DO YOU WANT A HUG?
A father's hug makes you feel protected, just like a well-designed bag can give you that sense of security. In the end, what matters is the attitude with which you face everything. Dueñas creates bags that blend style and comfort, giving you a touch of control and calm in the midst of the daily hustle.
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HAPPY WHAT?
Since I was little, I felt different and protected those who couldn’t be themselves. My connection with the LGBTQ+ community grew naturally, and words like fag hag or feminist became a source of pride. In Dueñas, we support the freedom to be and live without prejudice. Today, we do not celebrate International Women’s Day; we continue fighting for equality.
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I WOULD LIKE TO BE A WINE
Wine is more than just a drink; it is a gateway to authenticity, tradition, and connection with the present. A well-served glass awakens conversations, emotions, and sensory journeys that invite us to live in the moment. Like wine, Dueñas represents that blend of art, passion, and artisanal essence. Toasting is more than an act; it is a celebration of what is real and truly worthwhile.
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VISUAL SENSITIVITY
Javi Rico transforms the everyday into art through his visual sensitivity and meticulous attention to detail. His photography balances technique and emotion, showing that true magic lies in observation. At Dueñas, we share this vision: valuing the small moments.
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A SUNDAY OF EMOTIONAL HANGOVER
We celebrate our first anniversary with gratitude and excitement, reaffirming that we don’t just sell products—we create authentic experiences. Along the way, we have faced fears, learned, and understood that good vibes cannot be copied, they are generated. Our event was the culmination of effort, passion, and community, leaving an emotional hangover filled with pride. Thank you for being part of this journey.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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