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SHOP BRAND WE ARE OUR PLACE
VISUAL SENSITIVITY
Innate or acquired
Do we are born with it, or does it develop over time?

It’s a question that can spark debates between what is innate and what is learned. This doubt arises when discovering the work of artists like Javi Rico, a photographer and content creator whose mastery of visual art goes beyond mere technique. He invites us to explore with him a world that seems to exist in every corner and nook, filled with emotions and details.

His minimalist aesthetic and the way he shares fragments of his daily life with such a clean and harmonious visual touch made us realize that Javi Rico is not just a social media figure but a photographer whose artistic eye has much to offer.

It is precisely his work in space photography that raises our initial question. When observing each of his images, we feel a kind of “aura.” It is not just what is seen in the photo; it is what it suggests, what it evokes. The way a room, a building, or even an urban corner can become visual art is a careful balance between technique and sensitivity.

What fascinates us most about his style is his attention to detail. Each of his photographs is filled with meticulousness, revealing hours of dedication. While many of his followers may fall in love at first glance, the true magic happens when we take the time to observe them closely. Why that light? Why that perspective? Why that framing?

In this sense, the question of visual sensitivity becomes more important than ever. How can someone detect the subtlest detail in an everyday landscape?

If anything defines his work, it is the way he conveys a kind of visual tenderness. There is palpable care in every detail, a way of treating each space, each product. In his images, every place seems to have a life of its own, and that aura of delicacy invites us to pause.

Perhaps that is the greatest lesson we can learn: visual sensitivity, whether innate or acquired, is above all a matter of attention. It is about stopping long enough to see what would normally go unnoticed, caring for the details, and treating each image as a small work of art.

In the end, the answer to our initial question may be a combination of both. Visual sensitivity may have an innate basis in some people, but it is practice, dedication, and constant effort that truly elevate it to another level. In Javi Rico’s case, his work is a reflection of this: a perfect balance between natural talent and artistic effort.

This is what we aim to convey at Dueñas: a blend of authenticity, hard work, and the ability to pause, appreciate, and observe every detail, valuing what truly matters. A journey of light and shadow with a clear intention: to enjoy the little things.




At Dueñas we talk about...
DRESS HOWEVER YOU WANT
Fashion is a form of expression, not a rule to follow. At Dueñas, we embrace authenticity and freedom, designing versatile accessories that break labels. Your style should reflect who you are, without fear of trends or imposed norms. Owning your style means owning yourself.
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SPEAK WELL OR BAD?
Dueñas is a unique scent that blends tradition and modernity, with notes of Malaga biznaga, Calanda peach, and leather. More than just a perfume, it’s an experience that connects with roots and awakens memories.
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DO YOU WANT A HUG?
A father's hug makes you feel protected, just like a well-designed bag can give you that sense of security. In the end, what matters is the attitude with which you face everything. Dueñas creates bags that blend style and comfort, giving you a touch of control and calm in the midst of the daily hustle.
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HAPPY WHAT?
Since I was little, I felt different and protected those who couldn’t be themselves. My connection with the LGBTQ+ community grew naturally, and words like fag hag or feminist became a source of pride. In Dueñas, we support the freedom to be and live without prejudice. Today, we do not celebrate International Women’s Day; we continue fighting for equality.
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I WOULD LIKE TO BE A WINE
Wine is more than just a drink; it is a gateway to authenticity, tradition, and connection with the present. A well-served glass awakens conversations, emotions, and sensory journeys that invite us to live in the moment. Like wine, Dueñas represents that blend of art, passion, and artisanal essence. Toasting is more than an act; it is a celebration of what is real and truly worthwhile.
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A SUNDAY OF EMOTIONAL HANGOVER
We celebrate our first anniversary with gratitude and excitement, reaffirming that we don’t just sell products—we create authentic experiences. Along the way, we have faced fears, learned, and understood that good vibes cannot be copied, they are generated. Our event was the culmination of effort, passion, and community, leaving an emotional hangover filled with pride. Thank you for being part of this journey.
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BREAKING MYTHS AND LABELS
At Dueñas, we’ve always sought more than just collaborations; we want real connections with people who feel fashion the way we do. This first year has shown us that authenticity is what truly matters, and that our community, regardless of gender, values fashion as an attitude. Thank you for being part of this journey, for every bit of support, and for continuing to grow with us.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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