City or town?

A few years ago, many of us had a clear answer: the city. Madrid, to rush from one place to another; Barcelona, to get lost in its streets as if we were in an indie movie; Málaga, to feel like the protagonist of something bigger than our own lives. But who hasn’t dreamed of leaving everything behind, moving to a small town, and finding the peace that seems to have disappeared in the city’s hustle and bustle?

Over time, that fantasy of chaos and big cities has lost some of its magic. The noise and crowds steal that sense of home we once found in those corners. Still, we’re not ready to let go of big cities entirely. Although now we also dream of places like Bilbao, Gijón, or Zaragoza — places where you can still enjoy a coffee without feeling like you’re paying a mortgage.

After a year of living with just one bag, you might think you’ve seen it all. But no. That bag, slung across your chest, isn’t just a style statement; it’s your daily armor. A bag that hugs you, giving you that sense of security the city sometimes takes away. Because, like a father’s embrace, it comforts you and makes you feel that no matter what happens, you’ll always be protected.

At Dueñas, we believe you don’t have to choose between looking good and feeling safe. That’s why we designed a bag that wraps you in that feeling of security you need, like an unexpected but comforting hug. Functional and with that “hot” touch you love, so you can keep being yourself, even when life burns a little — both literally and figuratively. Because, in the end, that’s what life is about, isn’t it?

What once seemed like an easy answer isn’t so simple anymore. We dream of cities that promise more than they can really offer, but also of the tranquility of a small town where time seems to stand still. In the end, what matters isn’t so much the place but being ready for whatever comes. Many times, we have no idea what to do or where we’re headed, but what we can control is how we face each challenge.

It’s easy to fall into the trap of thinking that, with so much chaos, aesthetics have lost their value. Nothing could be further from the truth. The other day, we saw a t-shirt that said: “When ethics fail, aesthetics remain.” We laughed, but there’s some truth to it.

Life overwhelms us, the city crushes us, and the heat melts us, but there’s something that never changes: our attitude. That attitude of pushing forward. A bag won’t change your life, but it gives you a small sense of control in the middle of the chaos. Like a father’s embrace, it reminds you that no matter what happens, there’s always something holding you up.

With Dueñas, aesthetics and security go hand in hand. In the end, it doesn’t matter if you choose the city or the town — what really matters is that you keep conquering every corner you step into, knowing you’re always ready for whatever comes next. At least, that’s our goal. What’s yours?