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SHOP BRAND WE ARE OUR PLACE
IT WENT DARK... AND WE LEARNED TO LISTEN AGAIN
A strange monday. it wasn’t the end of the world, but something was felt
As if a deep sigh had been released, and for a moment, it left us in peace.I was in line at the bazaar with a cold beer in my hand.The plan was clear: go up to the rooftop, ignore the world, and sunbathe my worries away.But the air had a different texture.Around me, restless people, frowning, phones turned off in their hands, asking in hushed voices:Do you have power?"At 12:33, everything went out.Screens. Wi-Fi. Notifications. Video calls.Spain, Portugal, and part of France went dark.And yet, the sun was still there, shining boldly.As if it didn’t care.And in that glitch of routine, something lit up.Not outside. Inside.

There were no zombies.no crazy theories filling up social media.just an awkward pause.like when you keep scrolling without knowing what you’re looking for.
and in that pause, what we thought was dead —the analog, the slow, the simple— began to breathe again.Battery-powered radios —those relics you still find at gas stations— became oracles.People gathered around them like modern campfires.For a few minutes, we all listened to the same thing.No filters. no stories. No pretending.And then we noticed it.We had forgotten what it felt like to do something without interruptions.To wait without anxiety. to talk without data. to exist without an audience.We’re connected to everything… except ourselves.And in the midst of so much signal, we live in airplane mode.

We try to fill the silence with endless playlists, unfinished series, split screens.But still, we keep searching for something to calm us.Going back to manual isn’t retro. it’s survival. with style.Like during the pandemic, my handmade hobbies saved me again.I know how to be alone. i know how to use my hands.
and that —amidst the noise— is a superpower.It’s not about returning to the past.It’s remembering that we have a body, not just a head connected to wi-fiTo write with a pen. to paint without posting. to fix something without a tutorial.To turn down the volume of the world, even if just for a while.

Going back to manual isn’t nostalgia.It’s saying: i don’t know what’s going on, but i’m here.It’s moving through chaos with a slow step. without a map. but with intention.More human. more real. more you.

And maybe the most important thing:to listen again.To others. To ourselves.To that strange silence left when everything goes dark… and finally, something inside lights up.

It was 12 hours without power and when it came back, the tension returned too.The theories. the anxiety dressed up as information.An electrical current that not only reactivated outlets, but also fear.As if we couldn’t handle calm.As if disconnecting for a while was more dangerous than any blackout.




At Dueñas we talk about...
MOM, ARE WE MAKING IT!
A tribute to the mothers who, with love and fear at the same time, taught us to fly. They were our first home and our first strength. "Dueñas" is the embrace that unites their dreams with ours, forever.
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ASPIRATION OR MEANING?
Luxury is changing: it’s no longer about showing off, but about feeling and connecting.At Dueñas, we stand for local craftsmanship, unhurried quality, and purpose-driven coherence.Our bags don’t follow trends—they tell stories, they last, and they walk with you.Because what’s well made doesn’t need noise… just authenticity.
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BETWEEN THE URGENT AND THE REAL
Even though we were born in the digital world, the desire to return to what’s real—the body and the process behind what we do—is growing.There’s a growing appreciation for connection without screens, for what’s authentic, for what doesn’t chase likes or follow scripts.To create without obsessing over metrics, allowing the chaos, the pause, the unfiltered truth to be seen.Because what truly matters isn’t always shared… but it is remembered.
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YOUR CLOSET SPEAKS, ARE YOU LISTENING?
On April 4th, we took part in the MAM Fashion Fórum in Málaga, sharing our vision of a more conscious and creative approach to fashion. Through a live demo, we showed how to transform everyday garments with a fresh perspective. It was a space for connection, play, and authenticity. Thank you to everyone who made it possible.
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DRESS HOWEVER YOU WANT
Fashion is a form of expression, not a rule to follow. At Dueñas, we embrace authenticity and freedom, designing versatile accessories that break labels. Your style should reflect who you are, without fear of trends or imposed norms. Owning your style means owning yourself.
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SPEAK WELL OR BAD?
Dueñas is a unique scent that blends tradition and modernity, with notes of Malaga biznaga, Calanda peach, and leather. More than just a perfume, it’s an experience that connects with roots and awakens memories.
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DO YOU WANT A HUG?
A father's hug makes you feel protected, just like a well-designed bag can give you that sense of security. In the end, what matters is the attitude with which you face everything. Dueñas creates bags that blend style and comfort, giving you a touch of control and calm in the midst of the daily hustle.
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HAPPY WHAT?
Since I was little, I felt different and protected those who couldn’t be themselves. My connection with the LGBTQ+ community grew naturally, and words like fag hag or feminist became a source of pride. In Dueñas, we support the freedom to be and live without prejudice. Today, we do not celebrate International Women’s Day; we continue fighting for equality.
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I WOULD LIKE TO BE A WINE
Wine is more than just a drink; it is a gateway to authenticity, tradition, and connection with the present. A well-served glass awakens conversations, emotions, and sensory journeys that invite us to live in the moment. Like wine, Dueñas represents that blend of art, passion, and artisanal essence. Toasting is more than an act; it is a celebration of what is real and truly worthwhile.
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