This Tuesday, Dior gave us a preview of what was to come.A video that, at first glance, seemed to show the usual: another football star as the face of a great maison.A footballer tying a tie.
But the gesture, in its apparent simplicity, held a statement.References to Warhol and Basquiat floated in the air.And at the center: Kylian Mbappé.More than a footballer.A presence. A figure that transcends sport.Not only because of his talent, but because of his clarity when speaking.Because in an era of noise, he chose to speak with firmness.
PRIDE, FASHION, AND FUTURE
A new masculinity without shouting, with vision and freedom
James
Dior opened a new chapter. Jonathan Anderson’s debut was not a shout, but a soft yet firm statement. He didn’t just present a collection: he presented a sensitivity. A new way to read history: not from nostalgia, but from the present, always looking towards the future.
A masculinity without rigidity, light silhouettes, youth without artifice. Heritage as a starting point, not an anchor. The future, dressed with intuition.
Mbappé’s face appeared like a subtle echo. Elegant. Confident. Timeless. The image of a campaign that does not seek to shout, but to tell. It speaks of respect, of identity. Of what makes us unique while still belonging.
Style is born in what you choose to hold. Pride is not a pose, it is a way of walking. And being an icon is not about standing out, but about representing. With beauty. With decision. With freedom.
In a year when many brands are afraid, thank you for this statement without shouts but with a clear vision. As he already showed at Loewe, Jonathan Anderson does not follow fashion: he creates it.
Yesterday was Pride Day, June 28, a date commemorating the 1969 Stonewall riots, which originally arose in a context of fear of showing oneself, of speaking, of being.
Dior gave the clues. Forms that understand there is no single way to be. And with Mbappé as the image, not just of a campaign, but of an idea: that of those who walk firmly, without fear.
Thank you, Jonathan, for showing us that fashion can also be a language that caresses, that proposes, that invites.
Today, more than ever, we say with Pride:
Owners of the body.
Owners of the voice.
Owners of the now.
Happy Pride Day.
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