This Tuesday, Dior gave us a preview of what was to come.A video that, at first glance, seemed to show the usual: another football star as the face of a great maison.A footballer tying a tie.
But the gesture, in its apparent simplicity, held a statement.References to Warhol and Basquiat floated in the air.And at the center: Kylian Mbappé.More than a footballer.A presence. A figure that transcends sport.Not only because of his talent, but because of his clarity when speaking.Because in an era of noise, he chose to speak with firmness.
PRIDE, FASHION, AND FUTURE
A new masculinity without shouting, with vision and freedom
James
Dior opened a new chapter. Jonathan Anderson’s debut was not a shout, but a soft yet firm statement. He didn’t just present a collection: he presented a sensitivity. A new way to read history: not from nostalgia, but from the present, always looking towards the future.
A masculinity without rigidity, light silhouettes, youth without artifice. Heritage as a starting point, not an anchor. The future, dressed with intuition.
Mbappé’s face appeared like a subtle echo. Elegant. Confident. Timeless. The image of a campaign that does not seek to shout, but to tell. It speaks of respect, of identity. Of what makes us unique while still belonging.
Style is born in what you choose to hold. Pride is not a pose, it is a way of walking. And being an icon is not about standing out, but about representing. With beauty. With decision. With freedom.
In a year when many brands are afraid, thank you for this statement without shouts but with a clear vision. As he already showed at Loewe, Jonathan Anderson does not follow fashion: he creates it.
Yesterday was Pride Day, June 28, a date commemorating the 1969 Stonewall riots, which originally arose in a context of fear of showing oneself, of speaking, of being.
Dior gave the clues. Forms that understand there is no single way to be. And with Mbappé as the image, not just of a campaign, but of an idea: that of those who walk firmly, without fear.
Thank you, Jonathan, for showing us that fashion can also be a language that caresses, that proposes, that invites.
Today, more than ever, we say with Pride:
Owners of the body.
Owners of the voice.
Owners of the now.
Happy Pride Day.
At Dueñas we talk about...
THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals.
Because leaving doesn't mean forgetting… it means learning to love it even more.
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NORMALS, NO THANKS
We are a generation that builds its path without asking for permission, through laughter, vertigo, and creativity.This project is born from the soul, the beautiful chaos, and the desire to tell our own story
because this is not about fitting in, but about dreaming beautifully in our own movie.
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AND NOW, WHO DOES IT?
Fashion is beginning to value local production just as skilled labor becomes scarce. Trades like garment making and pattern cutting have been made invisible, leading to a lack of generational renewal. Ubrique, a benchmark in quality, is facing high demand but limited capacity due to a shortage of trained professionals. Now is the time to train, dignify, and invest in the craft so that the industry can sustain itself.
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THE REAL MÁLAGA IS IN THE NEIGHBORHOODS
Dueñas takes us on a walk through La Trinidad, an authentic neighborhood in Málaga, full of life, flavor, and soul.Between historic streets, unpretentious bars, and surprising corners, you can feel the charm of tradition and closeness.From traditional seafood spots to modern wine bars, contrast is part of the magic.And as we continue exploring Lagunillas, we promise to share every discovery with those who value what’s truly genuine.
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MALAGA IS MORE THAN SUN AND BEACH
Málaga is much more than sun and beach: it's art, culture, and diversity. From galleries like La Trenza to unique culinary spots, the city offers a different way to experience it.
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OUR CITIES
This blog begins a new chapter where food is the common thread for sharing stories, cities, and roots. We want to pay tribute to tradition, local products, and the people who inspire us. It’s an emotional and sensory journey that is just beginning.
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FLAVOUR IS NOT ONLY EATEN
It celebrates the connection between eating well and living consciously.It highlights extra virgin olive oil as a symbol of balance, simplicity, and self-respect.It invites us to carry that same philosophy into the way we dress: choosing garments with the same care as we choose our food.In short: less excess, more essence — in the kitchen, the wardrobe, and life.
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