We romanticize village life. We know it. And honestly, we’re not sure if we could go back to living in one now.Each of us grew up in a different village, with different accents and customs, but we share the same root: that of authenticity, simplicity, and things that don’t need filters to be valuable.Today, we live in cities where everything moves faster, where rent is frightening, and where the city centre can overwhelm just as much as it enchants. But we’ve never lost that place that always waits for us, the one we can always return to.Recently, we went back to Ubrique. We’re not from there, but something made us choose it as the place where Dueñas could grow.
We returned with doubts, sketches, prototypes, and a lot of hope. And we came back with our batteries recharged and one certainty: we want to do things right.
THE HANDS THAT BUILD
The refuge that always awaits
Ubrique
Ubrique is much more than a white village among mountains.It is a place where craftsmanship is in the air, where leather is worked with respect, with hands that have spent generations shaping, sewing, cutting.There, time has a different rhythm, and you can see that in how objects are created: nothing is urgent, everything is precise.
The creative process in Ubrique is almost a ritual.First, the leather is chosen: it is touched, it is smelled. Not all are suitable for the same purpose.
Then come the first tests, the details. Each bag has its own rhythm.And even though we arrive with a clear aesthetic, it is there where we give soul to what was just form.
We don’t seek fast fashion. We don’t design for haste.We create to last, to accompany, to tell a story.And that story is also ours.We like oats in the morning, walking through the city with headphones as if we were invisible. Other times, we feel just the opposite.We are stubborn, dreamers, and hardworking.We believe in walking that fine line between fulfilling our duties and fighting for a project that represents us.Dueñas was born from that: working with intention, with purpose.
Often, those who stayed in their villages have been more forward-thinking than those of us who left. Because leaving broadens your mind, yes.But returning reminds you who you are.
Being from a village means having guaranteed support.Knowing that if everything falls apart, there is always a bar with plastic chairs where no one cares about what you’ve achieved, only how you are.And that changes everything.In Ubrique there are no endless production chains.There are people. Artisans who correct mistakes with their hands.
Workshops where each piece is made with time.Where what matters is not improvised.There we learned to listen to the process.Not to force. To understand leather as a living material.
To trust that if something takes time, it’s because it’s worth it.Ubrique was, for us, a small emotional healing.A pause to start again.A place that showed us that you can still live slowly, work well, and create with soul.
And that is Dueñas.A brand born from the rural that bets on the eternal.That does not forget where it comes from, but also knows where it’s going.Because each bag tells a story.And they all start in a village.
At Dueñas we talk about...
PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
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ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals.
Because leaving doesn't mean forgetting… it means learning to love it even more.
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