It has happened to all of us: being on a trip, improvising an unexpected plan, and suddenly realizing we need a bag that fits the moment. It happened to me in Madrid, a few years ago. I was running through the city center looking for something quick, something that would match that night’s look. I found it: perfect, light, photogenic. It lasted me only a few hours. The strap broke before the night was over.
That experience, so banal in appearance, made me understand that a bag is not measured by how it looks, but by how it endures.
Some time later, in Ubrique, cradle of leather craftsmanship, I heard a phrase: “a bag dies by its fittings.” And in that phrase lies an entire philosophy. Because quality is not only in the softest leather, but in the small details: the solidity of a clasp, the precision of a stitch, the coherence of a design that withstands the passage of time.
A BAG FOREVER
How to distinguish between the fleeting and the memorable
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In a society accustomed to immediacy, handbags have become a mirror of how we consume. Fast fashion offers instant gratification: excessive dopamine release, easy sparkle, accessible prices, promises of trends. But its fragility is also ours: pieces designed to last just enough, to accompany us for a few photos and then vanish.
Against that, a quality bag is an act of resistance. It doesn’t seek to please everyone: it builds identity in silence. An authentic bag is recognized by its ability to transform with us. The material that ages with dignity, that tells stories in every mark. The weight that conveys security. The impeccable stitching that reveals patience in a world that rewards haste. And, above all, the narrative that comes with it: who made it, where, under which values. That story is today a greater luxury than any logo. Choosing quality is not only an aesthetic gesture; it is an ethical and cultural stance. It is educating our gaze to the importance of what endures.
It is understanding that less can be more when what we have holds memory. Because a well-made bag does not die with trends: it survives them, becoming a travel companion, an archive of our daily life, a silent heritage that one day will tell our story better than any photograph.
In the end, handbags are more than accessories. They speak of how we live time, of the value we give to things, of how we want to relate to the world; they speak of us. And perhaps that is the lesson: it is not only about choosing a bag, but about deciding who we want to be when we carry it.
In the end, it is not about having many bags, but about choosing those that become part of your life.
At Dueñas we talk about...
MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
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ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals.
Because leaving doesn't mean forgetting… it means learning to love it even more.
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NORMALS, NO THANKS
We are a generation that builds its path without asking for permission, through laughter, vertigo, and creativity.This project is born from the soul, the beautiful chaos, and the desire to tell our own story
because this is not about fitting in, but about dreaming beautifully in our own movie.
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AND NOW, WHO DOES IT?
Fashion is beginning to value local production just as skilled labor becomes scarce. Trades like garment making and pattern cutting have been made invisible, leading to a lack of generational renewal. Ubrique, a benchmark in quality, is facing high demand but limited capacity due to a shortage of trained professionals. Now is the time to train, dignify, and invest in the craft so that the industry can sustain itself.
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