El sábado pasado, entre risas y copas, llegó uno de esos regalos inesperados. Recibí un mensaje. Podría haber sido uno de los tantos memes con los que adoro comunicarme con mis amigos ,mi forma favorita de decir “me acuerdo de ti”, pero no.
Esta vez era algo distinto: Dueñas tenía su primer meme.Nuestro primer meme (y un zurrón de risas).Ahí estábamos, entre Rosalía con su vestido-sábana que me fascinó, Aitana y otras artistas, y de pronto... ¡nuestro bolso 084 marrón en un photocall!
Pero no por su elegancia ni su diseño, sino porque alguien lo comparó con un zurrón.Sí, ese bolso grande de piel que usaban los pastores para llevar su comida.Y claro, nos reímos. Mucho.Porque quizás sin darnos cuenta, eso era justo lo que habíamos hecho: volver a nuestras raíces.Del pasado al presente (con humor)
SI LA VIDA TE DA MEMES, HAY MARCA
Emprender es seguir remando
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When we created the brand, we wanted to rescue the best of the past and bring it into the present.We grew up among mountains — far from the frenzy of big cities — but with a strong essence and a soulful spirit.And now we understand that even a meme can be a tribute, a fun way of saying: “You don’t go unnoticed.”
The photographer we adored in our youth is now an acclaimed artist, and seeing him with our bag at an awards ceremony was a beautiful wink from destiny.And although we sometimes show a sober side, the truth is, we love to laugh at ourselves.To laugh is also to be an entrepreneur.
Entrepreneurship is not only about planning, creating, or selling.It’s about learning to laugh at yourself, not taking things too seriously, and realizing that even from a joke, a lesson can emerge.
Yes, we had our first meme — and far from bothering us, it made us happy.Because if there’s one thing we’ve learned along this journey, it’s that attitude changes everything.
And when life gets complicated, the best thing you can do is smile, breathe… and move on.The best satchel of our lives.
So here we are: more refined than ever, yet with the most carefree attitude in our history.Amid laughter, handbags, and memes, we keep believing in what we do.And if life gives us memes, of course: there’s a brand.Because in the end, what matters isn’t the size of the bag… but everything you carry inside.
With affection (and a good sense of humor),
We Are Dueñas
At Dueñas we talk about...
PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
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