Being a millennial means living with a constant feeling of “I’m not there yet.”Not because we don’t do enough, but because we were told we had to have everything figured out too soon.
We want to move forward, feel good about our decisions, and build a life that truly fits who we are.But the fear of failing or losing stability sometimes keeps us stuck in places we no longer want to be.
Even so, there’s a voice inside that insists: you deserve a life that looks like you.This episode is for those who are right there.
DUEÑAS OF THE TRANSITION I
Real stories for those in the midst of change
Claudia
Rebirth in the Same City: Claudia’s Story .Claudia, 34 years old.For years she had a stable job, but a life that no longer made her feel proud.What came next wasn’t easy — but it was hers.
“My life no longer represented me.”My job looked good… on paper. But I didn’t.I lived with a knot in my throat.I’d see myself from the outside and didn’t recognize who I was.One day, looking in the mirror, I asked myself:When did I stop making my own decisions?That’s when I knew something had to change.The biggest fear wasn’t leaving. It was staying on autopilot.
What was the hardest part?Accepting that I had no clarity.At 34, people make you believe you should already have emotional and financial stability —as if there were a script to follow.
But there isn’t.Starting over is also moving forward.Social pressure is real.But betraying yourself is even more so.
What kept you going?“The certainty that if I didn’t move, nothing would change.I didn’t know exactly what I wanted —I just knew I couldn’t keep living like that.”
And then life stepped in: it was the next call from HR.Her world collapsed — for a moment.But two weeks later, she understood it had been the push she needed.That’s how her transition began.
Sometimes change starts that way: without a destination.What does being a Dueña mean to you today?“Making small decisions that bring me closer to my own life…even on days when I doubt everything.”
A message for those on the same bridge:Change is scary.But staying the same… is even scarier.We are Dueñas.Of the endings we had to accept.And of the beginnings waiting for us.Claudia is only the first chapter.
We want to hear your story.Are you in transition too?
Tell us.
At Dueñas we talk about...
IF LIFE GIVES YOU MEMES, THERE’S A BRAND
Recibimos nuestro primer meme: compararon el bolso 084 marrón con un zurrón en un photocall y nos reímos a gusto.Lo vimos como un guiño a nuestras raíces: rescatar lo mejor del pasado y traerlo al presente, con alma de montaña.Emprender también es saber reírse de una misma; la actitud lo cambia todo y hasta una broma deja lección.
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PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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