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SHOP BRAND WE ARE OUR PLACE
THE VALUE THAT WAS ALWAYS THERE
There are people who come into your life and stay forever
Raúl is one of those people.

Not long ago, he took a huge step: he left his job to jump into his own project, one that comes from his purest essence. I was lucky enough to see a small part of that project, and it was incredible.
I’ve always had a special affection for him. I call him “my son,” although, if I’m honest, he is the one who taught me how to live.
That’s why telling his story here, in WeAreDueñas, moves me so much.
Because it speaks of growing, of believing in oneself, and of having the courage to be authentic even when the world around you invites you to be something else.

Raúl’s Story
Growing up in a small town always comes with a magnifying glass that highlights differences. For me, being openly gay in that environment meant a constant contrast between who I was and what others expected.

Fortunately, my experience was not marked by the darkness of bullying, but by everyday annoyances: occasional mockery, comments that, though mild, reminded me that I didn’t quite fit the mold.

However, those small frictions never managed to hurt me. If anything has always defined me, it’s my strong and independent personality. I already knew who I was, and that inner conviction acted like an impenetrable shield. External criticism bounced off, because my real support never came from outside approval.

That vital support came largely from two essential pillars: my family, who were a perfect ten in acceptance and unconditional love, and the wonderful circle of friends around me. They gave me the foundation to build a self-esteem so solid that no town gossip could break it.

The true turning point came at twenty, when I moved to the city. It wasn’t an escape from something bad, but an expansion toward something greater. The city didn’t make me free—I already felt free inside—but it gave me the perfect stage to express that freedom. It was there that I could finally develop my creativity (fashion, theater, painting) without the invisible limits of the town, and feel a social freedom that transformed my life.

My story, in retrospect, is that of a quiet victory: having built an inner fortress in a closed place, and then, in the openness of the city, being able to flourish fully and be, without reservations, who I had always been.

My life is not defined only by where I’ve been or whom I’ve loved, but also by what attracts and inspires me. In my visual world, two seemingly opposite forces coexist: the cleanliness and essence of minimalist art, and the raw, honest strength of brutalism. I find that same duality in the cities that fascinate me. I love the mix of bohemian and modern energy you feel in places like Berlin or Barcelona.

Paradoxically, although my soul oscillates between art and reflection, my working life has always revolved around direct interaction: I’ve worked with the public most of my life. This experience has polished my social skills, but now I feel called to something different—a new path I’m still exploring, without knowing where it will lead. It’s a moment of uncertain transition.

In love, the road hasn’t been easy. I haven’t had much luck in the traditional sense, but it would be unfair to put it that way. Every experience, even the failed ones, has allowed me to meet exceptional people who have enriched my life. And most importantly: they’ve taught me to value peace.

That’s why today I’ve learned to live and enjoy my solitude. It’s a chosen space, not an imposed one; a refuge where I find clarity and allow myself to be creative, far from the noise.

Being Dueñas is exactly that:
daring to make choices,
believing in oneself,
letting out the value that was always there.

Raúl did it.
And in his story, we all find a piece of our own.




At Dueñas we talk about...
DUEÑAS OF THE TRANSITION II
Paula had a “perfect” life in the city, but she felt empty inside. When she went alone to a small coastal town, she realized her job no longer represented her. When she returned, she turned down a promotion and chose something more her own: creating rural tourism experiences and writing by the sea, even without guarantees. The hardest part wasn’t changing jobs, but explaining a choice that didn’t fit any label. For her, being an Owner means choosing without certainties and truly listening to herself — noticing where her breath expands and where her heart beats with excitement. Her advice: start small. Do one day differently, ask yourself an honest question. You don’t need all the answers to start becoming the woman you already feel you can be.
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DUEÑAS OF THE TRANSITION I
Being a millennial means living under the pressure to have everything figured out, even when the fear of failure holds us back.At 34, Claudia chose to leave a stable but empty life to reconnect with herself. Her story shows that starting over is also moving forward, even without certainty.Being a “Dueña” means daring to choose a life that truly reflects who you are.
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IF LIFE GIVES YOU MEMES, THERE’S A BRAND
Recibimos nuestro primer meme: compararon el bolso 084 marrón con un zurrón en un photocall y nos reímos a gusto.Lo vimos como un guiño a nuestras raíces: rescatar lo mejor del pasado y traerlo al presente, con alma de montaña.Emprender también es saber reírse de una misma; la actitud lo cambia todo y hasta una broma deja lección.
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PARIS TURNS DOWN THE VOLUME
Fashion is shifting course: leaving behind the obsession with virality and reclaiming authenticity, calm, and craftsmanship. In Paris, brands are choosing coherence and soul over impact. Loewe, Rick Owens, and Proenza Schouler explore origin, material, and the truth of the gesture. Dueñas joins this movement — creating with intention, listening to time, and returning to origin as a form of quiet revolution.
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THE NEW CHOREOGRAPHY OF MASCULINITY
Fashion is no longer an ornament, but a language. The “performative man” embodies a new masculinity that combines sensitivity, aesthetic awareness, and authenticity. His way of dressing —the bag included— is a cultural statement: an honest search for identity in a world where being also means performing.
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A BAG FOREVER
The text reflects on how handbags are a mirror of our way of consuming: the fleeting versus what endures. An anecdote in Madrid reveals that appearance is not enough; true quality lies in the invisible details that make an accessory strong. In Ubrique, cradle of leather craftsmanship, the lesson emerges: an authentic bag ages with dignity and builds identity.More than fashion, it is memory and silent companionship. In the end, it is not about accumulation, but about choosing pieces that speak of who we are.
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MADRID BEATS WITH STRENGTH
Madrid has pulsed like never before and has secured its place on the global fashion map: Carolina Herrera in Plaza Mayor, Palomo with his leap into the feminine, and the return of Adolfo Domínguez with Zenit made us vibrate. This is, without a doubt, one of the parts that moved us the most: seeing the capital transform into root, memory, and future of fashion, ready to leave its mark on a new international stage.
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THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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