We are a brand from the South, and we deeply love the South. The sun, slow drinks by the sea, that way life spreads without asking for permission. But we’ve always said we are a little bit South and a little bit North. That we look beyond without letting go of what’s here. Because even though Spanish craftsmanship is among the best in the world, and we’re lucky to produce in one of the finest leather-goods regions, it’s often the countries in the North that are the first to truly value work made by expert hands, with head and with heart.

I dream of a time when we learn to recognize what’s ours. When remembering that the local matters doesn’t come with comparisons or resentment. When we understand that the fight is also about taking care of what we do at home, that community is not a romantic idea but a way of living.

At Dueñas we say it often: buy well to feel better. It starts when, even if something doesn’t affect you directly, you know the fight belongs to everyone. That together we are stronger. That progress is never a competition between territories, but a calm dialogue that learns from each place.

We adore Copenhagen, of course we do. We admire its rhythm, its innovation, its ability to be a centre without needing to be the protagonist. But we also know that to move forward we don’t need to look up with envy, but look inward with conviction.

Because in the end, the South and the North – the real ones and the symbolic ones – meet. And there, right there, is where Dueñas wants to continue its story.