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SHOP BRAND WE ARE OUR PLACE
A SUNDAY OF EMOTIONAL HANGOVER
We are not a handbag brand
On Friday, February 14th, we celebrated our first anniversary. We have been working in fashion for years—years of hard work, effort, and moments of learning. We are happy, not only for what we have created but for what it represents. It’s not just about selling a product, but about working with honesty, building real and authentic relationships, where both parties grow without hidden intentions. Our approach has always been deeper: to create something unique.

Throughout this journey, we have had to face fear. It’s a feeling that never completely disappears, but over time, we’ve understood something fundamental: we no longer just seek to buy a product. The streets are full of people who don’t just want to purchase something; they want to live an experience. There’s a lot of talk about the constant pursuit of happiness, and we’ve learned that happiness doesn’t come from an object but from a combination of factors that we are working to offer.

Those who copy do so superficially because the intention behind a creation cannot be imitated. Good vibes cannot be copied; they are generated. And that is what motivates us: to create positive energy and authentic experiences.

We are always grateful, and we express it in every post. It’s not just a formality; it’s something we truly feel. People like to feel valued, and we notice it. A simple “thank you for your purchase” is no longer enough. We want every person who approaches us to feel that what we offer is something special, something designed for them.

On Friday, we presented our new product to those who were able to attend the event. We did it without fear, without worries. Because what we are creating is not just another object; it’s an intention. Throughout this year, we have listened, observed, analyzed, and learned from everyone. We are a team that prefers to create its own rules, and that evening was the culmination of that entire process.

The support, the excitement, the atmosphere that was created… That cannot be achieved with just an object, but with how we present it, how we sell it, and the energy we all create together. And today, Sunday, the emotional hangover that remains after such a great day is real. But it’s a hangover filled with satisfaction, pride, and the desire to keep moving forward. Because this is not just a business; it is an experience that we are living and sharing with all of you.

Thank you for being part of it.




At Dueñas we talk about...
VISUAL SENSITIVITY
Javi Rico transforms the everyday into art through his visual sensitivity and meticulous attention to detail. His photography balances technique and emotion, showing that true magic lies in observation. At Dueñas, we share this vision: valuing the small moments.
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BREAKING MYTHS AND LABELS
At Dueñas, we’ve always sought more than just collaborations; we want real connections with people who feel fashion the way we do. This first year has shown us that authenticity is what truly matters, and that our community, regardless of gender, values fashion as an attitude. Thank you for being part of this journey, for every bit of support, and for continuing to grow with us.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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ODE TO OUR TRADITIONS
Dueñas celebrates the cultural richness of Spain by blending tradition and modernity in its designs, honoring its roots while embracing the future. The brand inspires authenticity and freedom, paying tribute to those who overcame the fear of being themselves. Each product is a bridge between the past and the future, reflecting evolution and cultural narrative.
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YOUR CODE, YOUR LAW
The evolution of our style reflects internal changes: before, colors expressed emotions; now, we seek comfort and simplicity. Trusted basics and a minimalist wardrobe allow us to face challenges with true attitude and elegance, based on confidence and authenticity. What matters is not the color, but how it makes us feel.
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THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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WE´RE MORE ABOUT WELCOMING NEW BEGINNINGS AND SETTING NEWS GOALS
A year ago, Dueñas was just a dream; today, it’s a growing project driven by those who believe in us. We are committed to quality and learning, moving forward with passion and balance toward a sustainable future. Dueñas is for dreamers with their feet on the ground, and 2025 holds great promise.
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DUEÑAS IS BALANCE
Dueñas was born from a reflection on solitude in a massified society and the emptiness in the frantic pace of fashion, aiming to reclaim its essence and meaning. We strive for durable pieces, created with mutual admiration, balance, and a passion to transform the industry.
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