Wine has that je ne sais quoi that hooks you. It’s not just a drink; it’s a gateway to something much greater, as if each sip invites you to discover authenticity. And although I haven’t always enjoyed it as I should, there has always been something in its aroma and color that sparks my curiosity. It’s a cultural treasure I want to understand—a blend of history, tradition, and that ritual that makes it a unique experience.
I WOULD LIKE TO BE A WINE
A wine, a thousand stories
Helena Luprie
Has it ever happened to you? I discovered what a true mindblow was when I uncorked a bottle of Prados del Moncayo. Suddenly, everything changed. The aroma, the first sip… conversations flowed as if that wine had sparked everything: those truths that only emerge when you slow down and allow yourself to feel.
Imagine it: a young wine, a vibrant ruby contrasting with the green eucalyptus decorating the central table of a small but beautiful art gallery in the heart of Málaga. A table surrounded by friends, with Dueñas bags adorning the room alongside huge paintings of women, every detail screaming art and authenticity. As the wine mixed with the scent of olive oil and the leather aroma of our designs, for a moment, we were in another world. We weren’t just drinking wine; we were connecting with the essence, the land, the real.
Wine is the best excuse to talk about everything… except wine. Because when you uncork a bottle, you’re not just opening a drink; you’re stepping into a story, into tradition, into culture. It’s the land speaking to you. And the best part is that wine invites you to travel—not only to physical places but to experiences. You want to know what’s behind every sip, every bottle. It’s a pause, a breath, an invitation to live in the present.
If Dueñas could be drunk, it would be wine. We would be that pause you need to reconnect. We would be that perfect blend of craftsmanship and boldness, where every piece we create is designed for you to truly live. Because, in the end, what matters is savoring every moment, like enjoying a well-served glass of wine.
So, next time you fill your glass, remember that you’re not just drinking wine. You’re owning your time, your story, your present. And yes, if Dueñas could be drunk, it would undoubtedly be wine: pure character, a taste of authenticity, and a toast to everything that truly matters.
At Dueñas we talk about...
HAPPY WHAT?
Since I was little, I felt different and protected those who couldn’t be themselves. My connection with the LGBTQ+ community grew naturally, and words like fag hag or feminist became a source of pride. In Dueñas, we support the freedom to be and live without prejudice. Today, we do not celebrate International Women’s Day; we continue fighting for equality.
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VISUAL SENSITIVITY
Javi Rico transforms the everyday into art through his visual sensitivity and meticulous attention to detail. His photography balances technique and emotion, showing that true magic lies in observation. At Dueñas, we share this vision: valuing the small moments.
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A SUNDAY OF EMOTIONAL HANGOVER
We celebrate our first anniversary with gratitude and excitement, reaffirming that we don’t just sell products—we create authentic experiences. Along the way, we have faced fears, learned, and understood that good vibes cannot be copied, they are generated. Our event was the culmination of effort, passion, and community, leaving an emotional hangover filled with pride. Thank you for being part of this journey.
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BREAKING MYTHS AND LABELS
At Dueñas, we’ve always sought more than just collaborations; we want real connections with people who feel fashion the way we do. This first year has shown us that authenticity is what truly matters, and that our community, regardless of gender, values fashion as an attitude. Thank you for being part of this journey, for every bit of support, and for continuing to grow with us.
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WHAT MATTERS, IS SHARED
Dueñas is born with a clear philosophy: what is essential is shared and endures. We believe in authenticity, emotion, and connection through objects that tell stories. Inspired by art, fashion, and technology, we seek a balance between innovation and humanity. In a disposable world, we bet on what is lasting, real, and shared.
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ODE TO SUSTAINABILITY
Dueñas approaches sustainability with honesty, acknowledging that perfection does not exist but maintaining a real commitment to responsible decisions. Its focus is on transparency, authenticity, and rethinking fashion based on fundamental values. Inspired by quality over quantity, it seeks to create beautiful and sustainable pieces.
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ODE TO OUR TRADITIONS
Dueñas celebrates the cultural richness of Spain by blending tradition and modernity in its designs, honoring its roots while embracing the future. The brand inspires authenticity and freedom, paying tribute to those who overcame the fear of being themselves. Each product is a bridge between the past and the future, reflecting evolution and cultural narrative.
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YOUR CODE, YOUR LAW
The evolution of our style reflects internal changes: before, colors expressed emotions; now, we seek comfort and simplicity. Trusted basics and a minimalist wardrobe allow us to face challenges with true attitude and elegance, based on confidence and authenticity. What matters is not the color, but how it makes us feel.
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THE BEST GIFT
This year, our letter focuses on valuing the essentials: authentic happiness, genuine connections, and meaningful moments. At Dueñas, we design bags that celebrate authenticity and durability, far from fleeting trends. Gifting a Dueñas bag is gifting purpose, history, and quality. Because what matters is not accumulating, but choosing with heart and what makes you happy.
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