FLAVOUR IS NOT ONLY EATEN
What we eat. what we wear. what we are
Fonso
We’re passionate about fashion, yes — but we never stop thinking about food.Eating well, eating with joy. Thinking with the stomach, smelling with the heart.That’s how everything we create is born.We’re inspired by Asian flavors, a good drizzle of olive oil over bread — crunchy bread, the kind that’s always been there, with air pockets that speak of time and care.Every restaurant we've discovered has taught us something new.It’s made us more aware, more open, more diverse.Because eating well is not a luxury.It’s a form of respect.For our bodies. Our energy. Our history.And if there’s one ingredient that sums up this philosophy, it’s extra virgin olive oil.It’s always been in our kitchens — not because it’s trendy, but because it’s wise.Because it knows how to be. Because it enhances without overpowering, nourishes quietly, and needs no disguise.
Choosing a good EVOO is an act of self-love.It’s understanding that the essential needs no adornment.It’s choosing what truly nourishes us — inside and out.And this is where everything connects:
Why don’t we apply the same logic to everything we consume?If we’ve already learned to care about what goes on our plate,why not also care about what we wear?Our skin doesn’t only feel what we eat. It feels what we wear.Our day isn’t built only on good food,but on light, conscious, lasting decisions.It’s not about being perfect.It’s about being aware.If we already know how to choose good bread, good tomatoes, good olive oil…we can also choose a good garment.Not for fashion. But for balance.
Fewer things that overflow.More things that nourish.In the kitchen. In the wardrobe. In life.And if there’s one rule that never fails, it’s this:
if we wouldn’t put it on a plate… why bring it into our day?
At Dueñas we talk about...
IT WENT DARK… AND WE LEARNED TO LISTEN AGAIN
An unexpected blackout disconnected several countries and, amid the digital chaos, a revealing pause emerged.Without technology, we rediscovered the simple, the manual, the human.Going back to analog felt like a meaningful act of survival.In the end, it was a lesson: sometimes, when everything goes dark, that’s when we truly begin to hear ourselves again.
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MOM, ARE WE MAKING IT!
A tribute to the mothers who, with love and fear at the same time, taught us to fly. They were our first home and our first strength. "Dueñas" is the embrace that unites their dreams with ours, forever.
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ASPIRATION OR MEANING?
Luxury is changing: it’s no longer about showing off, but about feeling and connecting.At Dueñas, we stand for local craftsmanship, unhurried quality, and purpose-driven coherence.Our bags don’t follow trends—they tell stories, they last, and they walk with you.Because what’s well made doesn’t need noise… just authenticity.
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BETWEEN THE URGENT AND THE REAL
Even though we were born in the digital world, the desire to return to what’s real—the body and the process behind what we do—is growing.There’s a growing appreciation for connection without screens, for what’s authentic, for what doesn’t chase likes or follow scripts.To create without obsessing over metrics, allowing the chaos, the pause, the unfiltered truth to be seen.Because what truly matters isn’t always shared… but it is remembered.
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YOUR CLOSET SPEAKS, ARE YOU LISTENING?
On April 4th, we took part in the MAM Fashion Fórum in Málaga, sharing our vision of a more conscious and creative approach to fashion. Through a live demo, we showed how to transform everyday garments with a fresh perspective. It was a space for connection, play, and authenticity. Thank you to everyone who made it possible.
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DRESS HOWEVER YOU WANT
Fashion is a form of expression, not a rule to follow. At Dueñas, we embrace authenticity and freedom, designing versatile accessories that break labels. Your style should reflect who you are, without fear of trends or imposed norms. Owning your style means owning yourself.
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SPEAK WELL OR BAD?
Dueñas is a unique scent that blends tradition and modernity, with notes of Malaga biznaga, Calanda peach, and leather. More than just a perfume, it’s an experience that connects with roots and awakens memories.
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DO YOU WANT A HUG?
A father's hug makes you feel protected, just like a well-designed bag can give you that sense of security. In the end, what matters is the attitude with which you face everything. Dueñas creates bags that blend style and comfort, giving you a touch of control and calm in the midst of the daily hustle.
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HAPPY WHAT?
Since I was little, I felt different and protected those who couldn’t be themselves. My connection with the LGBTQ+ community grew naturally, and words like fag hag or feminist became a source of pride. In Dueñas, we support the freedom to be and live without prejudice. Today, we do not celebrate International Women’s Day; we continue fighting for equality.
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