How quickly we learn to demand, and how little we demand of ourselves to be better. In a landscape saturated with opinions, fleeting trends, and external validations, we sometimes forget the importance of looking inward. Of pausing. Of engaging in self-critique.
We are right in that process: analyzing, reorganizing, and improving. When we shaped this project, we set the bar very high. We chased perfection so fiercely that, without realizing it, we drifted away from reality. We wanted to be taken seriously. Today, what we want is to be real. To draw closer to you. For you to see what truly lies behind.
We profoundly admire designers like Jonathan Anderson, Simon Porte Jacquemus, Peter Do, and brands like The Row. Not only for their obvious talent, but for the silent elegance with which they build coherent universes. They inspire us because they don’t shout. Because they don’t need to over-explain themselves. Because they trust in time, in form, in detail. They remind us that noise doesn’t always equal impact.
From the beginning, Dueñas has been a project built from affection, not controversy. We’re not interested in provocation for its own sake. We’re interested in building something that endures, something with soul. That’s why, every time someone—especially someone we admire—contacts us to request one of our bags, we feel a mix of pride and gratitude that’s hard to put into words.
Although, we confess, a small sadness sometimes creeps in. Because there are those who have ordered pieces, who have bet on our work… but then haven’t shown them. Not out of obligation, nor for marketing. Simply because we believe that making visible what you value is also a form of respect. Not only to us, but to everyone in the chain that makes it possible. Behind each piece there is time, there are hands, there are stories. We would love, if something we’ve created has resonated with you, for you to share it. Because beyond the momentary rush, what truly moves us is that someone chooses something made with our hands, our ideas, and our doubts. For an independent brand, that means everything.
WE WILL RETURN IN SEPTEMBER
Reflections aloud: fashion, self-critique, and vacations with purpose
Dueñas
This year, like every year, we looked forward to our holidays. But this time, we took them with greater awareness—not as an escape, but as an opportunity to pause, reflect, and choose again. Because this project doesn’t run on autopilot. It demands presence. It demands difficult decisions, uncomfortable conversations, and necessary breaks. Because, beyond creating, we also work outside this dream. Dueñas is not a whim; it’s a constant commitment.
Along the way, we’ve been fortunate to surround ourselves with people who have contributed both personally and professionally. Collaborations that have not only enriched the project, but reminded us of what truly matters: the quality of our bonds, mutual respect, and the coherence between what we say and what we do.
We believe in stopping. In asking ourselves uncomfortable questions:
What are we doing well and what are we doing poorly?
What must we improve?
What are we willing to defend, even when it’s difficult?
We’ve often been told we “were born in the wrong era.” Maybe that’s true. Or maybe we’re here precisely for that: to question the status quo. To add, even if only in a small way, a more human, more ethical, more authentic way of doing things.
We don’t believe in excuses. Nor in complaints. We know it doesn’t all depend on having the best camera, the most sought-after model, or the perfect budget. True creativity often springs from limitation.
We’re going on holiday. But we’re not completely disconnecting. Dueñas continues to beat. It transforms. It slips into the everyday. It awaits you when you least expect it.
We will return in September with new ideas, renewed enthusiasm, and the same conviction as always: to do things with meaning and truth.
Thank you for being here.
Thank you for reading us, for choosing us, for accompanying us.
Dueñas
At Dueñas we talk about...
THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
read more
CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
read more
PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
read more
ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals.
Because leaving doesn't mean forgetting… it means learning to love it even more.
read more
NORMALS, NO THANKS
We are a generation that builds its path without asking for permission, through laughter, vertigo, and creativity.This project is born from the soul, the beautiful chaos, and the desire to tell our own story
because this is not about fitting in, but about dreaming beautifully in our own movie.
read more
AND NOW, WHO DOES IT?
Fashion is beginning to value local production just as skilled labor becomes scarce. Trades like garment making and pattern cutting have been made invisible, leading to a lack of generational renewal. Ubrique, a benchmark in quality, is facing high demand but limited capacity due to a shortage of trained professionals. Now is the time to train, dignify, and invest in the craft so that the industry can sustain itself.
read more
THE REAL MÁLAGA IS IN THE NEIGHBORHOODS
Dueñas takes us on a walk through La Trinidad, an authentic neighborhood in Málaga, full of life, flavor, and soul.Between historic streets, unpretentious bars, and surprising corners, you can feel the charm of tradition and closeness.From traditional seafood spots to modern wine bars, contrast is part of the magic.And as we continue exploring Lagunillas, we promise to share every discovery with those who value what’s truly genuine.
read more
MALAGA IS MORE THAN SUN AND BEACH
Málaga is much more than sun and beach: it's art, culture, and diversity. From galleries like La Trenza to unique culinary spots, the city offers a different way to experience it.
read more
OUR CITIES
This blog begins a new chapter where food is the common thread for sharing stories, cities, and roots. We want to pay tribute to tradition, local products, and the people who inspire us. It’s an emotional and sensory journey that is just beginning.
read more
