There are cities that vibrate even if you don’t walk their streets. Cities that make you feel part of their energy even when you are far away. That’s what happened to us with Madrid these days: we followed it from a distance, but with our hearts beating in sync with every show, every image, every word that turned the capital into the epicenter of international fashion.
The beginning was a direct hit to our emotions: Carolina Herrera in Plaza Mayor. Seeing that place transformed into a runway was like opening a window to a dream. The images reached us and we could almost hear the murmur of the square, feel the crunch of history beneath the heels. Red and black dominated the pieces, sensuality intertwined with Herrera’s classic elegance, and that unexpected collaboration with Sybilla that made us sigh. Wes Gordon summed it up better than anyone: “There’s something in the rhythm of this city, in its appetite for life, that inspires me and fills me with energy.” And yes, we felt it too, even from afar.
MADRID BEATS WITH STRENGTH
When a city becomes a stage, fashion becomes identity
Madrid
Then came Palomo, always so true to himself, so free. This time with a collection inspired by Sofia Coppola’s cinema that opened the door to an intimate and delicate universe. It felt like witnessing a silent transition: from youth to maturity, from fantasy to desire. It moved us deeply. We loved seeing him take the leap into the feminine, as if daring to put into words (and into fabrics) what so often remains invisible.
And then, Adolfo Domínguez. Fourteen years later, back in Madrid. Just the name of his collection, Zenit, already generated expectation. And it delivered. Serenity, calm, a language whose silence speaks volumes. The images from the Crystal Gallery at the Palacio de Cibeles conveyed that timeless elegance, that unmistakable signature.
As we watched it all from afar, we returned to our own memories in Madrid. Studying there, learning up close, internships in fashion that taught us the value of listening to the consumer, walking its streets and soaking up its essence. Perhaps that’s why these shows moved us so much: because we felt that Madrid was not only a stage, but also root, memory, and now the future of fashion.
Today we shout it out without fear: Madrid has it all. Craftsmanship, creativity, courage, and a heartbeat that crosses borders and screens. And even if we weren’t physically there, we lived it as if we had walked it ourselves. Because fashion, when it’s authentic, feels like this: intense, inspiring, shared.
Because what we are witnessing is not just another season: it’s the beginning of a new chapter in which Madrid steps firmly forward and leaves its mark.
The question is… are we ready to see how far it can go?
At Dueñas we talk about...
THE ILLUSION OF SEPTEMBER
After a pause, September arrives with renewing energy and fresh beginnings.A photograph kept since 2011 became the bridge to a special connection with Gerard Estadella.That image from the past came to life at the Vogue Fashion’s Night Out 2025 gala, where he surprised us once again with a moving gesture.The story reminds us that memories can open new paths and that the future is built with hope.
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WE WILL RETURN IN SEPTEMBER
We deeply thank those who value and showcase our handcrafted work, acknowledging the effort of everyone in the chain who makes it possible; and now, after a conscious holiday break to reflect and recharge ideas, we will return in September with the same conviction as always: to create with meaning and truth.
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THE HANDS THAT BUILD
Dueñas is born from rural and authentic roots, creating bags that don’t follow the rush of fast fashion.Its process in Ubrique is almost a ritual, where leather is chosen and worked with respect and precision.
Each piece tells a story that connects the village with the city, always remembering where it comes from.It is a brand that believes in what is eternal, creating with soul and with the intention to last.
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CRAFT UNITES US
Ars Textum brought together in Málaga professionals from the fields of craftsmanship and innovation to share ideas, experiences, and projects. It was a space to be inspired, to learn, and to connect different creative disciplines.They spoke about tradition, about the future, and about the importance of working with respect and passion.An event that reminded us that craftsmanship is still alive and that it unites us all.
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PRIDE, FASHION, AND FUTURE
Dior presented its new era with Jonathan Anderson, embracing a soft and unrigid masculinity. Kylian Mbappé starred in the campaign as a symbol of quiet strength and timeless elegance.The collection does not shout trends; it proposes vision, freedom, and respect as the language of fashion.On Pride Day, Dior reminded us that there is no single way to be and to celebrate who we are without fear.
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ZARAGOZA, THE GREAT UNKNOWN
Zaragoza, the great unknown, is a city that is rediscovered with the heart.Full of soul, flavor, and memories, it goes far beyond the wind or the heat.This text is a tribute to its streets, its people, and its rituals.
Because leaving doesn't mean forgetting… it means learning to love it even more.
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NORMALS, NO THANKS
We are a generation that builds its path without asking for permission, through laughter, vertigo, and creativity.This project is born from the soul, the beautiful chaos, and the desire to tell our own story
because this is not about fitting in, but about dreaming beautifully in our own movie.
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AND NOW, WHO DOES IT?
Fashion is beginning to value local production just as skilled labor becomes scarce. Trades like garment making and pattern cutting have been made invisible, leading to a lack of generational renewal. Ubrique, a benchmark in quality, is facing high demand but limited capacity due to a shortage of trained professionals. Now is the time to train, dignify, and invest in the craft so that the industry can sustain itself.
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THE REAL MÁLAGA IS IN THE NEIGHBORHOODS
Dueñas takes us on a walk through La Trinidad, an authentic neighborhood in Málaga, full of life, flavor, and soul.Between historic streets, unpretentious bars, and surprising corners, you can feel the charm of tradition and closeness.From traditional seafood spots to modern wine bars, contrast is part of the magic.And as we continue exploring Lagunillas, we promise to share every discovery with those who value what’s truly genuine.
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