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SHOP BRAND WE ARE


WHERE LUXURY MEETS BALANCE

For Dueñas, balance is the core of our philosophy; creating a conscious wardrobe is our goal. How to inspire transformation in this era of immediacy? Through the design of a versatile and durable product, where each person leaves their unique mark. A bag that evolves throughout this journey, effortlessly adapting to different moments and styles, thus creating a personal narrative in a world often overwhelmed by noise. A bag for every moment of the day, with leather that ages alongside us.

Our inspiration stems from the transformation of the crossbody bag from our childhood, fully embracing the modern lifestyle. We explored various materials, but leather, with its exceptional durability, became our choice. The design, meticulously thought out, had to meet essential criteria: durability, security, adaptability for continuous use throughout the day, and quality from its creation, thanks to the expertise of master leather craftsmen.

UBRIQUE

We were clear that our starting point should be in Ubrique; it was a source of inspiration representing a land with centuries of artisanal legacy. At Dueñas, we honor this heritage while looking towards the future, exploring new ways to define and enjoy the luxury surrounding us. We chose this charming town in the Serranía de Cádiz (Andalusia), where tradition merges with modernity. Ubrique, synonymous with well-done work, is a place that once looked to the past for momentum and made its tradition the greatest attraction for some of the most renowned brands worldwide. Our ideas of renewed luxury and proximity found their home here.

TRADITION AND MODERNITY OF DUEÑAS

The founders of Dueñas grew up in small villages in Andalusia and Aragon, where they appreciated the richness of craftsmanship, thus sharing the cultural diversity of Spain. From the beginning, they were clear that they wanted to merge tradition with a contemporary vision.

Instead of comparing ourselves, we immerse Dueñas in the authentic essence of Spain, a country that has been the creator of products for the world's top brands. We recall the influence of those who brought fashion to everyone, solidifying Spain as a leader in the sector.

In a world saturated with choices, we recognize that returning to our roots becomes essential. We look to tradition as the best example of evolution.

THE TRUE ESSENCE IN A BAG

Dueñas is the result of reflection: What are we doing wrong? We live in a massified society and feel more alone than ever. We spend 24/7 with someone by our side and struggle to show our vulnerability, let alone ask for help. We love fashion, but speeds are leading it to total emptiness, and that emptiness is also transmitted to society. Although we will never stop loving it, sometimes we need to escape from it, to find the essence, the essence of what was and what will be our future.

We do not conceive fashion as a way to differentiate ourselves; we see it as an art that grows through diversity. Let's end derogatory terms; all styles contribute significantly to fashion and can be salvation. There is nothing more beautiful than each person adding their touch, making each individual perceived uniquely.
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